Monday, 15 February 2016

Silicon Valley Meets The Snake Eaters: State Department’s Countermessaging Goes Back To The Future (Clint Watts, FPRI)

“Bring in folks from Silicon Valley and Madison Avenue….” That’s right, the three sexiest characters in modern lore, ad men, Steve Jobs disciples and Special Forces bubbas will come together in a unbelievable mashup designed to counter extremist Internet propaganda. Using big data analytics and “crowdsourced” content, terrorists who once shocked the Western world with their slick videos and use of the Internet for radicalization and recruitment will be undermined and countered by new snazzy taglines and inventive technology. Mind blowing tweets and social media posts would lead a communication revolution by which U.S. counterterrorists would undermine terrorist messages and rip the underlying motivations out from under jihadis through the precise and timely delivery of a mind melting emoticon.

http://www.fpri.org/geopoliticus/2016/02/silicon-valley-meets-snake-eaters-state-departments-countermessaging-goes-back-future

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