Tuesday 31 May 2016

Why Indian brands rarely go global (Umang Srivastava, South Asia Monitor)

As one of the fastest growing economy in the world, India has a negligible presence in the list of top global brands. Even as Indian brands expand to foreign markets, achieving a global status does not seem to be their priority as opposed to making a quick buck and exploiting marketing opportunities as an ‘international brand’

http://southasiamonitor.org/detail.php?type=eco&nid=17335

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