In counterinsurgency theory, legitimacy is everything – at least according to mainstream Western texts on the topic. Beyond the narrow pursuit of the enemy, so the theory goes, it is necessary to win the “hearts and minds” of the people. Often maligned but seldom well understood, this phrase is erroneously credited to Gen. Gerald Templer, who, while commanding the British campaign in Malaya, noted that “the answer lies not in pouring more soldiers into the jungle but rests in the hearts and minds of the Malayan people.”
https://www.lawfareblog.com/cruel-be-kind-authoritarian-counterinsurgency-and-winning-hearts-and-minds
I-BRIDGE's blog (Link Campus University's Research Centre on Global Affairs) - editor, Marco Emanuele - Critical thinking, complexity, international relations (Twitter, @Glob_Eye - Facebook, https://www.facebook.com/marco.emanuele.50)
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