Learn to Ad: Madison Avenue strategies to strengthen school communication (Ben Castleman, Jo Skillman, Brookings)

https://www.brookings.edu/blog/brown-center-chalkboard/2016/09/06/learn-to-ad-madison-avenue-strategies-to-strengthen-school-communication/

Learn to Ad: Madison Avenue strategies to strengthen school communication (Ben Castleman, Jo Skillman, Brookings)

https://www.brookings.edu/blog/brown-center-chalkboard/2016/09/06/learn-to-ad-madison-avenue-strategies-to-strengthen-school-communication/

How to Pay for Success in higher education (Ben Castleman, Zach Sullivan, Brookings)

On April 26, First Lady Michelle Obama will host the third and final College Signing Day of the Obama administration. The event, held in New York City and hundreds of high schools across the country, celebrates everyday high school seniors in the same way that star athletes are recognized when they choose where to play football or basketball in college. Tens of thousands of hard-working, talented students will bask in the support and encouragement of the First Lady, her celebrity partners, and countless local leaders, ready to turn their college aspirations into reality.

http://www.brookings.edu/blogs/brown-center-chalkboard/posts/2016/04/25-pay-for-sucess-in-higher-education-castleman-sullivan

Big data, meet behavioral science (Ben Castleman, Brookings)

America’s community colleges offer the promise of a more affordable pathway to a bachelor’s degree. Students can pay substantially less for the first two years of college, transfer to a four-year college or university, and still earn their diploma in the same amount of time. At least in theory. Most community college students—80 percent of them—enter with the intention to transfer, but only 20 percent actually do so within five years of entering college. This divide represents a classic case of what behavioralists call an intention-action gap.

http://www.brookings.edu/blogs/brown-center-chalkboard/posts/2016/03/10-big-data-behavioral-science-castleman

(Istituto fondamentale - Global) Knowing when to nudge in education (Ben Castleman, Brookings)

http://www.brookings.edu/blogs/brown-center-chalkboard/posts/2015/08/06-behavioral-nudges-education-castleman