Big data, meet behavioral science (Ben Castleman, Brookings)

America’s community colleges offer the promise of a more affordable pathway to a bachelor’s degree. Students can pay substantially less for the first two years of college, transfer to a four-year college or university, and still earn their diploma in the same amount of time. At least in theory. Most community college students—80 percent of them—enter with the intention to transfer, but only 20 percent actually do so within five years of entering college. This divide represents a classic case of what behavioralists call an intention-action gap.

http://www.brookings.edu/blogs/brown-center-chalkboard/posts/2016/03/10-big-data-behavioral-science-castleman