A new study released by PricewaterhouseCoopers (PwC) and WPP’s BAV Consulting suggests that perceptions of a city can greatly impact its success, prosperity and livability. In other words, brand image matters—even for municipalities.
http://www.usnews.com/sponsored1?prx_t=4v8BACjUFAs4IFA
I-BRIDGE's blog (Link Campus University's Research Centre on Global Affairs) - editor, Marco Emanuele - Critical thinking, complexity, international relations (Twitter, @Glob_Eye - Facebook, https://www.facebook.com/marco.emanuele.50)
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