There are smarter ways than “soft power” for the United States to outmatch its competitors for global influence. The next administration should focus on building competitive “power-niche capabilities”—deliverables focused on specific tasks and directed to achieve specific outcomes. This will give America, and its friends and allies, a much keener edge in the fight to preserve their freedom, prosperity and security in today’s messy world.
http://nationalinterest.org/feature/kill-the-czars-no-nonsense-approach-security-15864
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