Saturday, 16 April 2016

How savvy, social shoppers are transforming Chinese e-commerce (Kevin Wei Wang, Alan Lau, Fang Gong, McKinsey)

Our latest survey finds emerging sources of growth in the world's largest e-commerce market, creating opportunities for companies that act quickly.

http://www.mckinsey.com/Industries/Retail/Our-Insights/How-savvy-social-shoppers-are-transforming-Chinese-e-commerce?cid=other-eml-alt-mip-mck-oth-1604

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