Soft power is essential to any nation wishing to influence others. A term coined by Harvard professor, Joseph Nye, it’s an alternative to the traditional diplomatic theory of ‘carrot or stick’ (economic and military power). Soft power is the ability to effect change through persuasion, positive engagement, and global clout. As Nye put it, ‘hard power is push; soft power is pull’.
Continue reading here ...
I-BRIDGE's blog (Link Campus University's Research Centre on Global Affairs) - editor, Marco Emanuele - Critical thinking, complexity, international relations (Twitter, @Glob_Eye - Facebook, https://www.facebook.com/marco.emanuele.50)
No comments:
Post a Comment